StatusPage

What is StatusPage?

StatusPage is a communication platform that enables organizations to create beautiful, customizable status pages to keep customers informed about system availability, incidents, and scheduled maintenance. Originally founded as an independent company in 2012, StatusPage was acquired by Atlassian in 2016 and has since become the industry standard for status communication. The platform helps companies build trust with their users by providing transparent, real-time updates about service health through a professional public-facing interface.

What sets StatusPage apart is its focus on incident communication as a core business function rather than an afterthought. The platform transforms the often chaotic process of incident response into a structured communication workflow with templates, automation, and multi-channel notifications. Whether experiencing a major outage or performing routine maintenance, StatusPage ensures stakeholders receive timely, consistent updates without manual effort during critical moments.

StatusPage has become essential infrastructure for SaaS companies, cloud providers, and any organization where uptime matters to customers. Thousands of companies use StatusPage to communicate with millions of subscribers, from startups to enterprises like Dropbox, Zendesk, and Twilio. The platform integrates seamlessly with monitoring tools, incident management systems, and the broader Atlassian ecosystem, making it a natural fit for modern DevOps and SRE teams.

Key Features

• Public Status Pages: Create professional, customizable status pages displaying real-time system health, component status, and historical uptime metrics for customer visibility.
• Incident Management: Structured workflow for creating, updating, and resolving incidents with templates, status progression, and automatic timestamping throughout the incident lifecycle.
• Scheduled Maintenance: Plan and communicate upcoming maintenance windows with automatic subscriber notifications before, during, and after scheduled work.
• Multi-Channel Notifications: Notify subscribers via email, SMS, webhooks, RSS, and Slack with customizable notification preferences and subscription management.
• Component Monitoring: Organize systems into components and groups with individual status indicators, enabling granular communication about specific service areas.
• Metric Display: Show real-time and historical performance metrics directly on the status page, demonstrating service quality beyond simple up/down status.
• Private Status Pages: Create internal status pages for employees or specific customer segments with authentication and access controls.
• API Integration: Comprehensive API enabling automatic status updates from monitoring tools, CI/CD pipelines, and incident management systems.
• Team Collaboration: Multiple team members can manage incidents with role-based permissions, activity logs, and Atlassian integration.
• Custom Branding: White-label status pages with custom domains, logos, colors, and styling to match your brand identity.

Recent Updates and Improvements

StatusPage continues enhancing its platform with features focused on improved incident communication and deeper Atlassian ecosystem integration.

• Enhanced Automation: Improved automation rules for automatic incident creation and updates based on monitoring alerts and integration triggers.
• Incident Templates: Expanded template functionality with variables and conditional content for faster, more consistent incident communications.
• Jira Integration: Deeper Jira Service Management integration for linking incidents, syncing status, and coordinating response workflows.
• Opsgenie Integration: Native integration with Opsgenie for alert-driven status updates and coordinated incident response across platforms.
• Subscriber Insights: Analytics dashboard showing subscriber engagement, notification delivery rates, and communication effectiveness metrics.
• Component Dependencies: Define relationships between components to automatically reflect cascading status impacts across dependent services.
• Mobile Improvements: Enhanced mobile experience for both status page viewers and administrators managing incidents on the go.
• Accessibility Updates: Improved accessibility compliance ensuring status pages are usable by all visitors regardless of abilities.

System Requirements

Web Browser Access

• Modern web browser: Chrome, Firefox, Safari, Edge (latest versions)
• JavaScript enabled
• Internet connection
• No installation required (SaaS platform)

Status Page Viewer Requirements

• Any modern web browser
• Mobile browsers supported
• Screen readers compatible
• No account required for public pages

API Integration

• HTTPS capability for API calls
• JSON parsing support
• API key authentication
• Webhook endpoint for receiving updates

How to Set Up StatusPage

Account Setup

1. Visit the Atlassian StatusPage website
2. Sign up for a free trial or select a plan
3. Configure your page URL and basic settings
4. Add components representing your services
5. Customize branding and appearance
6. Invite team members

# StatusPage API Examples

# Set your API credentials
export STATUSPAGE_API_KEY="your-api-key"
export PAGE_ID="your-page-id"

# Get page status
curl -X GET "https://api.statuspage.io/v1/pages/${PAGE_ID}" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}"

# List all components
curl -X GET "https://api.statuspage.io/v1/pages/${PAGE_ID}/components" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}"

# Update component status
curl -X PATCH "https://api.statuspage.io/v1/pages/${PAGE_ID}/components/${COMPONENT_ID}" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{"component": {"status": "degraded_performance"}}'

Creating an Incident via API

# Create a new incident
curl -X POST "https://api.statuspage.io/v1/pages/${PAGE_ID}/incidents" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{
    "incident": {
      "name": "API Degradation",
      "status": "investigating",
      "impact_override": "minor",
      "body": "We are investigating reports of increased API latency.",
      "component_ids": ["component-id-1"],
      "components": {
        "component-id-1": "degraded_performance"
      }
    }
  }'

# Update an existing incident
curl -X PATCH "https://api.statuspage.io/v1/pages/${PAGE_ID}/incidents/${INCIDENT_ID}" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{
    "incident": {
      "status": "identified",
      "body": "We have identified the cause and are working on a fix."
    }
  }'

# Resolve an incident
curl -X PATCH "https://api.statuspage.io/v1/pages/${PAGE_ID}/incidents/${INCIDENT_ID}" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{
    "incident": {
      "status": "resolved",
      "body": "The issue has been resolved. All systems are operational."
    }
  }'

Scheduled Maintenance Setup

# Create scheduled maintenance
curl -X POST "https://api.statuspage.io/v1/pages/${PAGE_ID}/incidents" \
  -H "Authorization: OAuth ${STATUSPAGE_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{
    "incident": {
      "name": "Scheduled Database Maintenance",
      "status": "scheduled",
      "scheduled_for": "2024-03-15T02:00:00Z",
      "scheduled_until": "2024-03-15T04:00:00Z",
      "body": "We will be performing scheduled maintenance on our database systems.",
      "component_ids": ["database-component-id"],
      "scheduled_remind_prior": true,
      "scheduled_auto_in_progress": true,
      "scheduled_auto_completed": true
    }
  }'

Pros and Cons

Pros

• Professional Appearance: Beautiful, customizable status pages that enhance brand perception and demonstrate professionalism during incidents.
• Ease of Use: Intuitive interface makes incident management accessible without technical expertise, enabling rapid communication during outages.
• Atlassian Integration: Seamless integration with Jira, Opsgenie, and other Atlassian products creates unified incident management workflows.
• Multi-Channel Notifications: Comprehensive notification options ensure subscribers receive updates through their preferred channels automatically.
• Reliability: As a SaaS platform hosted by Atlassian, StatusPage provides excellent uptime—critical for a service that must work when yours doesn’t.
• API Quality: Well-documented, comprehensive API enables automation and integration with monitoring and alerting tools throughout the stack.
• Historical Data: Uptime history and incident logs provide transparency that builds customer trust and helps with SLA reporting.

Cons

• Pricing: Can become expensive for organizations with many components, subscribers, or need for advanced features like SMS notifications.
• Limited Free Tier: Free tier restricts functionality significantly, making it less suitable for evaluation or small projects.
• Subscriber Costs: SMS and phone notifications incur additional per-message charges that can add up with large subscriber bases.
• Customization Limits: While branding is flexible, some organizations may find layout and structure customization options limiting.
• Atlassian Lock-in: Heavy integration with Atlassian ecosystem may be disadvantageous for organizations using competing tools.

StatusPage vs Alternatives

Who Should Use StatusPage?

StatusPage is ideal for:

• SaaS Companies: Software-as-a-service providers who need to communicate service availability to customers professionally and consistently.
• Atlassian Users: Organizations already using Jira, Opsgenie, or other Atlassian products who benefit from native ecosystem integration.
• Enterprise DevOps: Large engineering teams requiring structured incident communication workflows with multiple stakeholders and subscribers.
• Customer-Focused Teams: Organizations that prioritize transparent customer communication and understand status pages as trust-building tools.
• Multi-Service Providers: Companies with multiple products or services requiring organized component-level status communication.
• Compliance Requirements: Organizations needing documented incident history and uptime metrics for SLA reporting and compliance audits.

StatusPage may not be ideal for:

• Small Projects: Individual developers or small projects may find the pricing excessive for basic status page needs.
• Budget-Constrained: Organizations with limited budgets may prefer free alternatives like Cachet or simpler solutions.
• Non-Atlassian Shops: Teams using competing incident management tools may not benefit from StatusPage’s Atlassian integration advantages.
• Simple Needs: Organizations only needing basic up/down status without incident management may find StatusPage over-featured.

Frequently Asked Questions

How much does StatusPage cost?

StatusPage offers tiered pricing starting with a limited free tier (Hobby) for testing. The Startup plan begins at $29/month for 250 subscribers and 25 components. The Business plan at $99/month increases limits and adds features like private pages and analytics. Growth and Enterprise plans offer additional capabilities and higher limits. SMS notifications are charged separately per message. Annual billing provides discounts compared to monthly pricing.

Can I use my own domain for StatusPage?

Yes, StatusPage supports custom domains on paid plans. You can configure your status page to appear at status.yourcompany.com or any subdomain you choose. Setup involves adding a CNAME record pointing to StatusPage’s servers. SSL certificates are automatically provisioned for custom domains. The Atlassian branding can also be removed on higher-tier plans for a fully white-labeled experience.

How does StatusPage integrate with monitoring tools?

StatusPage integrates with monitoring tools through its API, webhooks, and native integrations. Popular integrations include Datadog, New Relic, PagerDuty, and Pingdom. When your monitoring detects an issue, it can automatically create or update StatusPage incidents through API calls. Incoming webhooks allow monitoring tools to trigger status changes. The Opsgenie integration provides particularly deep coordination for Atlassian users.

What’s the difference between components and metrics?

Components represent discrete parts of your service (API, website, database) with status indicators (operational, degraded, outage). They show current state and are affected during incidents. Metrics display numerical performance data over time (response time, uptime percentage, throughput) using graphs on your status page. Components answer “is it working?” while metrics answer “how well is it performing?” Both together provide comprehensive service transparency.

Can I create private status pages?

Yes, StatusPage supports private pages on Business and higher plans. Private pages can be restricted to specific subscribers through email authentication or audience restrictions. This is useful for internal status pages (employees only) or customer-specific pages (showing only services relevant to particular clients). You can have both public and private pages under the same account with different access controls for each.

Final Verdict

StatusPage has established itself as the professional choice for incident communication, providing the tools organizations need to maintain customer trust during service disruptions. The platform transforms incident communication from an ad-hoc scramble into a structured, efficient process that ensures stakeholders stay informed without burdening engineering teams during critical moments.

The platform’s strengths lie in its polished presentation, comprehensive notification capabilities, and deep Atlassian integration. For organizations already invested in the Atlassian ecosystem, StatusPage provides seamless workflow integration that alternative solutions cannot match. The API quality enables automation that scales incident communication without manual intervention.

While StatusPage’s pricing may give pause to smaller organizations, the investment pays dividends for companies where customer communication directly impacts retention and reputation. The alternative—poor incident communication—costs far more in customer trust and support burden. For any organization serious about operational transparency and professional incident response, StatusPage provides the foundation for communication that builds rather than erodes customer confidence.