Salesloft

What is Salesloft?

Salesloft is a sales engagement platform developed by Salesloft, Inc., founded in 2011 by Kyle Porter and Rob Forman in Atlanta, Georgia. The company has grown to become one of the leading sales engagement platforms, serving thousands of customers including IBM, Shopify, and Square. Salesloft pioneered many sales engagement concepts and has evolved from a simple prospecting tool to a comprehensive revenue orchestration platform that guides modern sales teams through their entire workflow.

What distinguishes Salesloft from competitors is its focus on the complete buyer journey and its Modern Revenue Workspace approach. Rather than just automating outreach, Salesloft emphasizes creating authentic buyer experiences through intelligent engagement orchestration. The platform’s Rhythm feature uses AI to prioritize seller actions, ensuring reps focus on the right activities at the right time. This buyer-centric philosophy has resonated with organizations seeking to balance efficiency with genuine relationship building.

Salesloft serves mid-market and enterprise B2B sales organizations across technology, financial services, healthcare, and professional services industries. The platform is particularly valued by revenue leaders who want visibility into team activities while empowering reps with intelligent guidance. With strong integrations across the sales technology stack and a reputation for excellent customer support, Salesloft has built a loyal customer base that appreciates its balance of power and usability.

Key Features

• Cadences: Multi-step, multi-channel sales sequences combining emails, calls, social touches, and tasks with dynamic personalization.
• Rhythm: AI-powered signal engine that prioritizes seller actions based on buyer behavior, ensuring focus on highest-value activities.
• Dialer: Integrated calling with local presence, one-click dialing, voicemail drop, and automatic CRM logging.
• Conversations: Call and meeting recording with AI-powered transcription, analysis, and coaching insights.
• Deals: Pipeline management with deal health scoring, risk identification, and forecast accuracy improvements.
• Analytics: Comprehensive reporting on team performance, cadence effectiveness, and pipeline contribution.
• Coaching: Manager tools for reviewing calls, providing feedback, and identifying best practices for team development.
• CRM Sync: Deep integration with Salesforce, Microsoft Dynamics, and HubSpot for seamless data synchronization.
• Email Integration: Native integration with Gmail and Outlook for sending directly from your email client.
• Mobile App: Full-featured mobile application for managing activities and calling on the go.

Latest Updates

Salesloft continues to enhance its platform with AI capabilities, improved analytics, and expanded features across the revenue lifecycle.

• Enhanced Rhythm: Improved AI signal processing for better prioritization and more actionable recommendations.
• Generative AI: AI-powered email composition and personalization assistance for faster, more effective outreach.
• Improved Conversations: Enhanced transcription accuracy and deeper analysis of sales conversations.
• Forecast Updates: Better forecasting capabilities with improved accuracy and scenario modeling.
• Integration Expansion: New integrations with popular sales and marketing tools for unified workflows.
• Mobile Improvements: Updated mobile app with enhanced calling features and better offline support.
• Analytics Enhancements: More detailed reporting with better visualization and customization options.
• Workflow Automation: Expanded automation capabilities for reducing manual tasks and improving efficiency.

System Requirements

Web Browser

• Google Chrome (latest version, recommended)
• Mozilla Firefox (latest version)
• Microsoft Edge (latest version)
• Safari (latest version)
• Stable internet connection required

Email Integration

• Gmail / Google Workspace
• Microsoft 365 / Outlook
• Exchange Server (supported versions)

Mobile

• iOS: Version 14.0 or later
• Android: Version 8.0 or later
• Storage: 120 MB

How to Access Salesloft

Platform Access

1. Request a demo at salesloft.com
2. Work with sales team on appropriate package
3. Complete implementation and integration setup
4. Connect email and calendar
5. Begin training and cadence configuration

# Salesloft is accessed via web platform
# Main application: https://app.salesloft.com

# API access for integrations
# Base URL: https://api.salesloft.com/v2

# Example: List people (requires API key)
curl -H "Authorization: Bearer API_KEY" \
     https://api.salesloft.com/v2/people

# API documentation available for customers
# OAuth 2.0 authentication supported

Chrome Extension

1. Install Salesloft Connect from Chrome Web Store
2. Sign in with Salesloft credentials
3. Access Salesloft from Gmail, LinkedIn, Salesforce
4. Add prospects to cadences from any webpage

CRM Integration

1. Navigate to Admin settings in Salesloft
2. Select CRM integration (Salesforce, Dynamics, HubSpot)
3. Authorize connection and configure sync
4. Map fields between systems
5. Enable activity logging and automation

Pros and Cons

Pros

• User-Friendly: Generally considered more intuitive than enterprise competitors, reducing training time and improving adoption.
• Rhythm AI: Intelligent prioritization helps reps focus on right activities, improving productivity and results.
• Conversations: Built-in call recording and analysis provides coaching insights without separate tools.
• Customer Support: Strong reputation for responsive, helpful customer success and support teams.
• Flexible Pricing: More accessible pricing tiers compared to some enterprise competitors.
• Strong Integrations: Deep CRM integrations with good flexibility across different platforms.
• Continuous Innovation: Regular product updates with meaningful new features and improvements.

Cons

• Enterprise Pricing: Still expensive for smaller teams, though more flexible than some alternatives.
• Reporting Complexity: Advanced reporting can be complex to configure for specific requirements.
• Mobile Limitations: Mobile app, while functional, has fewer features than desktop experience.
• Data Enrichment: Doesn’t include contact data like Apollo.io; requires separate data source.
• Learning Curve: Full platform utilization requires time investment to master all features.

Salesloft vs Alternatives

Who Should Use Salesloft?

Salesloft is ideal for:

• Mid-Market Sales Teams: Organizations with 20-500 sellers seeking enterprise capabilities at mid-market pricing.
• Customer-Centric Sales: Teams prioritizing authentic buyer relationships over pure automation efficiency.
• Growing Organizations: Companies scaling sales operations that need a platform to grow with them.
• Sales Managers: Leaders wanting visibility and coaching tools to develop their teams effectively.
• Multi-CRM Environments: Organizations needing flexibility across Salesforce, Dynamics, or HubSpot.
• Usability Priorities: Teams where user adoption is critical and want lower friction implementation.

Salesloft may not be ideal for:

• Small Teams: Organizations with limited budgets may find more affordable alternatives sufficient.
• Needing Built-in Data: Teams wanting contact data included should consider Apollo.io instead.
• Maximum Enterprise Features: Largest enterprises may prefer Outreach’s deeper enterprise capabilities.
• Simple Requirements: Teams with basic sequencing needs might find Salesloft more than necessary.

Frequently Asked Questions

How does Salesloft compare to Outreach?

Salesloft and Outreach are the two leading enterprise sales engagement platforms. Salesloft is generally seen as more user-friendly with better customer support, while Outreach offers more advanced AI and enterprise features. Salesloft’s Rhythm focuses on intelligent prioritization, while Outreach’s Kaia provides real-time call guidance. Salesloft typically has more flexible pricing for mid-market companies. Both integrate deeply with major CRMs. The choice often depends on company size, budget, and which platform’s approach resonates better.

What is Salesloft Rhythm?

Rhythm is Salesloft’s AI-powered signal engine that analyzes buyer behavior and seller activity to prioritize what reps should do next. It processes signals from email engagement, website visits, call outcomes, and other buyer actions to surface the most important activities. Rather than working through a static task list, reps see dynamically prioritized actions based on which prospects are most engaged and likely to convert. This helps focus effort where it matters most.

Does Salesloft include contact data?

No, Salesloft is a sales engagement platform, not a contact database. You need to bring your own contact data from sources like ZoomInfo, Apollo.io, or LinkedIn Sales Navigator. Salesloft integrates with many data providers, allowing you to import contacts and enrich records. This differs from Apollo.io, which includes a contact database with its engagement features. Most Salesloft customers use a separate data provider for prospecting.

How much does Salesloft cost?

Salesloft uses tiered pricing starting around $75-100 per user per month for basic packages. Full-featured plans with Conversations and Deals modules cost more. Enterprise pricing includes additional features, support, and customization. Annual contracts are standard. Exact pricing depends on team size, modules selected, and negotiated terms. While expensive, Salesloft is generally more flexible on pricing than Outreach, particularly for mid-market organizations.

Can Salesloft work with HubSpot?

Yes, Salesloft offers native integration with HubSpot CRM in addition to Salesforce and Microsoft Dynamics. The integration syncs contacts, logs activities, and maintains data consistency between platforms. While the Salesforce integration is most mature, the HubSpot integration is functional for organizations using HubSpot as their CRM. This makes Salesloft a viable option for HubSpot users who want more advanced sales engagement capabilities than HubSpot Sales Hub provides.

Final Verdict

Salesloft has established itself as a leading sales engagement platform that balances enterprise capability with usability and customer-centric design. The platform’s Rhythm AI provides intelligent prioritization that helps reps focus on highest-value activities, while built-in Conversations delivers coaching insights without requiring separate tools. For mid-market and growing enterprise organizations, Salesloft offers a compelling combination of power and accessibility.

The platform’s strengths include its reputation for being more user-friendly than competitors, strong customer support, and effective AI-driven prioritization. The pricing flexibility compared to Outreach makes it more accessible for mid-market organizations. The comprehensive feature set spanning sequences, calling, conversations, and pipeline management provides a unified platform for revenue teams.

Salesloft best serves mid-market to enterprise sales organizations that value usability alongside sophistication. While it requires separate contact data sources and isn’t the cheapest option, the platform’s balance of capability and adoption-friendliness makes it a strong choice for teams wanting to improve sales execution without the full complexity of enterprise alternatives. For organizations seeking a mature, well-supported platform for modern sales engagement, Salesloft delivers reliably.