Mautic: Open-Source Marketing Automation Platform for Lead Nurturing and Campaigns

What is Mautic?

Mautic is an open-source marketing automation platform that enables marketers to create and nurture customer relationships at scale. Built with focus on providing comprehensive marketing automation without expensive enterprise platforms, Mautic allows creating email campaigns, landing pages, and lead scoring workflows. Over 200,000 marketers use Mautic to automate marketing processes and nurture leads efficiently.

Unlike HubSpot ($50-5,000/month) or Marketo ($1,200+/month) where marketing automation is expensive and proprietary, Mautic provides professional-grade marketing automation free with self-hosted deployment. Organizations deploy Mautic on-premises enabling unlimited campaigns and leads without per-contact fees.

Mautic serves as the marketing automation platform. Marketers create email campaigns automatically triggered by lead behavior. Landing pages capture leads. Workflows nurture leads through conversion funnel. Analytics track campaign performance.

Key Features and Capabilities

Email Marketing

Email Campaigns: Create automated email campaigns
Email Builder: Visual email designer for professional emails
Segmentation: Create segments for targeted campaigns
A/B Testing: Test subject lines and content
Scheduling: Schedule campaigns for optimal delivery
Tracking: Track opens, clicks, and conversions

Landing Pages and Forms

Landing Pages: Create landing pages without coding
Page Builder: Drag-and-drop page builder
Forms: Create forms to capture leads
Templates: Pre-built templates for quick creation
A/B Testing: Test different page variations

Lead Management

Lead Scoring: Score leads based on engagement
Lead Tracking: Track prospect behavior
Workflows: Automate lead nurturing workflows
Lead Fields: Capture custom lead information
Duplicate Detection: Prevent duplicate leads

Analytics and Reporting

Campaign Reports: Track campaign performance
Lead Reports: Analyze lead engagement
Custom Reports: Create custom analytics
Dashboards: Visual performance dashboards

System Requirements

Server Requirements

OS: Linux (Ubuntu 18.04+, Debian 10+)
PHP: 7.4+ with required extensions
MySQL: 5.7+ or MariaDB 10.3+
RAM: 2GB minimum, 4GB+ recommended
Storage: 20GB+ for data and files

Installation

Docker Installation

docker run -d 
  --name mautic 
  -p 8080:80 
  -e MAUTIC_DB_HOST=mysql 
  -e MAUTIC_DB_NAME=mautic 
  mautic/mautic

# Access at http://localhost:8080