Chorus.ai

What is Chorus.ai?

Chorus.ai is a conversation intelligence platform that captures, transcribes, and analyzes customer-facing interactions including sales calls, meetings, and video conferences. Acquired by ZoomInfo in 2021, Chorus.ai uses artificial intelligence and machine learning to extract actionable insights from conversations, helping revenue teams understand what drives successful outcomes. The platform automatically records and processes customer interactions, providing visibility into deal health, competitive mentions, and coaching opportunities.

What sets Chorus.ai apart is its deep integration with the ZoomInfo data ecosystem and its sophisticated AI capabilities for conversation analysis. The platform goes beyond basic transcription to identify key moments, track competitor mentions, analyze talk-to-listen ratios, and surface coaching opportunities automatically. This enables sales managers to scale their coaching efforts while providing individual contributors with data-driven insights to improve their performance.

Chorus.ai has established itself as a leader in the conversation intelligence space, serving thousands of revenue teams across industries. The platform integrates seamlessly with popular CRM systems, video conferencing tools, and sales engagement platforms, making it a natural extension of existing workflows. Organizations use Chorus.ai to reduce ramp time for new hires, improve win rates, and build a library of best practices from top performers.

Key Features

• AI-Powered Transcription: Automatically captures and transcribes calls and meetings with high accuracy, supporting multiple languages and accents for global teams
• Deal Intelligence: Analyzes conversations to provide insights on deal health, risk factors, and next steps needed to advance opportunities through the pipeline
• Competitive Intelligence: Tracks and surfaces competitor mentions across all conversations, helping teams understand competitive positioning and respond effectively
• Coaching Scorecards: Provides structured evaluation frameworks for managers to review calls and deliver consistent, actionable feedback to team members
• Smart Playlists: Curates collections of call recordings based on criteria like outcomes, topics, or techniques for training and best practice sharing
• Talk Track Analysis: Measures talk-to-listen ratios, monologue lengths, and question frequency to identify areas for improvement in conversation dynamics
• Moment Detection: Uses AI to automatically identify and tag key moments in calls including pricing discussions, objections, and next steps
• CRM Integration: Syncs conversation data and insights directly to Salesforce, HubSpot, and other CRMs for complete deal visibility
• Relationship Intelligence: Maps stakeholder relationships and tracks engagement across accounts to identify champions and potential blockers
• Analytics Dashboard: Provides comprehensive views of team performance, conversation trends, and pipeline health with customizable reports

Latest Updates

Chorus.ai continues to evolve its conversation intelligence capabilities with enhanced AI features and deeper integrations following its acquisition by ZoomInfo.

• ZoomInfo Integration: Deep integration with ZoomInfo’s B2B database enriches conversation insights with company and contact intelligence
• Enhanced AI Models: Improved transcription accuracy and moment detection using advanced natural language processing algorithms
• Revenue Intelligence: New features connecting conversation insights to revenue outcomes for better forecasting and pipeline management
• Expanded Integrations: Additional connections with sales engagement platforms, dialers, and productivity tools for seamless workflows
• Mobile Experience: Improved mobile apps for reviewing calls and accessing insights on the go with offline capabilities
• Custom AI Training: Ability to train AI models on company-specific terminology, products, and competitive landscape
• Team Analytics: Enhanced team performance dashboards with peer benchmarking and trend analysis capabilities
• Security Enhancements: Additional compliance certifications and data protection features for enterprise requirements

System Requirements

Web Application

• Modern web browser (Chrome, Firefox, Safari, Edge)
• Stable internet connection for call recording and playback
• JavaScript enabled
• Microphone access for call recording

Integrations

• Zoom, Microsoft Teams, Google Meet for video conferencing
• Salesforce, HubSpot, Microsoft Dynamics for CRM
• Outreach, Salesloft for sales engagement
• Slack for notifications and sharing

Mobile

• iOS: Version 13.0 or later
• Android: Version 8.0 or later
• Storage: 100 MB available space

How to Install Chorus.ai

Web Setup

1. Contact Chorus.ai/ZoomInfo sales team
2. Complete enterprise agreement and setup
3. Connect video conferencing platforms
4. Integrate with CRM system
5. Configure recording preferences and permissions
6. Train team on platform usage

Browser Extension

1. Install Chorus.ai browser extension from Chrome Web Store
2. Sign in with your Chorus.ai credentials
3. Grant necessary permissions for call capture
4. Configure auto-recording settings

Mobile Installation

1. Download Chorus.ai from App Store or Google Play
2. Sign in with your enterprise credentials
3. Enable notifications for call alerts
4. Configure offline access preferences

Pros and Cons

Pros

• Accurate Transcription: AI-powered transcription delivers high accuracy even with multiple speakers and industry-specific terminology
• Actionable Insights: Goes beyond recording to surface coaching opportunities, competitive intelligence, and deal risks automatically
• ZoomInfo Integration: Deep connection with ZoomInfo data enriches conversation context with company and contact intelligence
• Coaching at Scale: Enables managers to coach more effectively across larger teams with AI-identified moments and scorecards
• Easy Sharing: Simple tools for sharing call snippets and insights with team members and stakeholders
• Comprehensive Analytics: Robust reporting on team performance, conversation trends, and deal health metrics
• Strong Integrations: Native connections with major CRM, video conferencing, and sales engagement platforms

Cons

• Enterprise Pricing: High cost puts the platform out of reach for small businesses and individual users
• ZoomInfo Dependency: Full value requires ZoomInfo subscription, increasing total cost of ownership significantly
• Learning Curve: Comprehensive feature set requires time investment to configure and use effectively
• Recording Consent: Legal requirements for call recording vary by jurisdiction and require careful compliance management
• Storage Considerations: High volume of recorded calls can result in significant storage costs over time

Chorus.ai vs Alternatives

Who Should Use Chorus.ai?

Chorus.ai is ideal for:

• Enterprise Sales Teams: Large sales organizations seeking comprehensive conversation intelligence with coaching and competitive insights
• ZoomInfo Customers: Organizations already using ZoomInfo who want to add conversation intelligence to their data platform
• Sales Managers: Leaders responsible for coaching and developing sales teams at scale with limited time for call reviews
• Revenue Operations: RevOps professionals who need visibility into customer conversations for forecasting and process optimization
• Customer Success Teams: CS organizations wanting to capture and analyze customer interactions for health scoring and retention
• Sales Enablement: Enablement professionals building training programs and best practice libraries from real conversations

Chorus.ai may not be ideal for:

• Small Businesses: Enterprise pricing makes Chorus.ai cost-prohibitive for small teams with limited budgets
• Non-ZoomInfo Users: Organizations not using ZoomInfo miss key integration benefits that justify the investment
• Low-Volume Teams: Teams with few customer calls may not generate enough data to justify the platform cost
• Privacy-Sensitive Industries: Organizations in highly regulated industries may face compliance challenges with call recording

Frequently Asked Questions

How does Chorus.ai record calls?

Chorus.ai integrates with video conferencing platforms like Zoom, Microsoft Teams, and Google Meet to automatically join and record scheduled meetings. For phone calls, it connects with dialers and VoIP systems to capture audio. The platform handles recording, transcription, and analysis automatically once configured, with options to require recording consent from participants.

Is Chorus.ai compliant with call recording laws?

Chorus.ai provides tools to help organizations comply with call recording regulations including consent notifications and disclosure options. The platform can be configured to announce recording to participants and obtain consent before capturing conversations. However, organizations are responsible for understanding and complying with applicable laws in their jurisdictions, which vary by location.

How does Chorus.ai pricing work?

Chorus.ai uses enterprise pricing that typically starts at six figures annually for mid-sized deployments. Pricing is based on factors including number of users, recording volume, and features required. As part of ZoomInfo, it may be bundled with ZoomInfo data subscriptions for better value. Contact the ZoomInfo sales team for specific pricing based on your requirements.

Can Chorus.ai integrate with my existing tools?

Chorus.ai offers extensive integrations with popular business tools including Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Zoom, Microsoft Teams, Google Meet, and Slack. The platform syncs conversation data and insights to CRM systems automatically and can trigger workflows in sales engagement platforms based on call outcomes.

What makes Chorus.ai different from Gong?

While both platforms offer similar conversation intelligence capabilities, Chorus.ai differentiates through its integration with ZoomInfo’s B2B data platform. This connection enriches conversation insights with company and contact intelligence that Gong lacks. Organizations already using or considering ZoomInfo may find better value in Chorus.ai due to these synergies.

Final Verdict

Chorus.ai represents a powerful solution for enterprise revenue teams seeking to unlock insights from customer conversations. The platform’s AI capabilities for transcription, moment detection, and coaching combined with deep ZoomInfo integration create a comprehensive conversation intelligence solution that can transform how sales organizations operate.

The platform’s strengths lie in its accurate AI analysis, extensive coaching tools, and seamless CRM integrations. The ZoomInfo connection provides unique value for organizations already invested in that data ecosystem. Sales managers particularly benefit from the ability to coach at scale with AI-identified moments and structured scorecards.

Organizations with enterprise budgets looking to improve sales performance through conversation intelligence should strongly consider Chorus.ai, especially if already using ZoomInfo. The platform delivers significant ROI through improved win rates, faster ramp times, and better pipeline visibility. Teams seeking standalone conversation intelligence without ZoomInfo may want to compare alternatives to ensure the best fit for their specific needs.