Google: Analyse this

Free web diagnostic service on the way

Google is set to launch a free web analytics service that will let companies see exactly how visitors interact with their website and how their advertising campaigns are faring.

The free hosted service, which will be available in English and 16 other languages, is based on technology from San Diego-based Urchin, which Google acquired in March.

Urchin’s products previously cost $495 per month and were reduced to $199 per month by Google. The full-featured analytics applications based on Urchin’s technology replace the simple tracking tool that’s now available with Google AdWords.

Google Analytics will let website owners see exactly where site visitors are coming from, which links on the site are getting the most traffic, which pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multi-step checkout processes, said Paul Muret, an engineering director at Google and one of the founders of Urchin.

Full article: silicon.com

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