In an unexpected move that highlights AI’s mainstream appeal, global soccer icon Cristiano Ronaldo has become an investor and global brand partner for Perplexity AI, the AI-powered search engine that’s challenging Google’s dominance. The announcement comes as Perplexity reaches a $20 billion valuation.
Ronaldo will serve as a global ambassador for Perplexity, promoting the platform to his 630 million social media followers. The partnership represents Perplexity’s push to expand beyond tech enthusiasts to mainstream consumers worldwide.
Partnership Details
- Ronaldo becomes investor and global brand partner
- Perplexity valued at $20 billion
- Access to 630 million social media followers
- Multi-year partnership agreement
- Plans for Ronaldo-branded AI features
This celebrity endorsement strategy mirrors how tech companies increasingly partner with mainstream personalities to drive consumer adoption. Perplexity’s CEO stated that Ronaldo’s global reach will help introduce AI search to new demographics worldwide.
