Apple Leaves MacWorld: It’s About Time

Apple has just announced that this January’s MacWorld event will be the company’s last, and that Steve Jobs won’t be giving the event’s much-anticipated keynote (Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will be taking his place). Stocks are sure to tumble on the news as rumors of Jobs’s health are rekindled, but in reality this move has probably been a long time coming.

MacWorld’s timing as a January event has always been questionable – many consumers have long since learned not to purchase Apple products in the weeks leading up to the event, which likely resulted in lost sales during the holiday shopping season. When Apple has had something major to announce it has managed to totally overshadow the competing Consumer Electronics Show (as they did with the iPhone), but Apple just can’t produce such blockbuster products at regular intervals.

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