Yahoo Re-Launches Search

Yahoo isn’t giving up on search. It is, however, giving up on trying to catch Google by offering users just another set of “ten blue links,” Vish Makhijani, general manager of Yahoo! Search told InternetNews.com.

To that end, Yahoo today re-launched its search, replete with special features designed to improve the experience and better enable rapid, accurate searching. Chiefly, that will be due to the new Yahoo Search Assist feature and efforts to integrate audio, video and photos into general Web search results.

Makhijani characterized Search Assist as a “step beyond” pre-filled search queries; It’s a drop-down menu that allows searchers to narrow and broaden their queries by topic and concepts, delivered via an AJAX interface. There’s also a new feature called Yahoo! Search Shortcuts, which integrates ratings, reviews, photos, and official websites into a box at the top of a search results page.

The new features are supposed to differentiate Yahoo from crowd of search engines that are starting to look all the same.

Full article: internetnews.com

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