Google’s New Ad Network Knows Where You’ve Been, What You Do

Google has announced a new feature for its AdSense Advertising network — Interest-Based Advertising. Interest-Based Advertising, often known by its more Orwellian moniker, behavior targeting, gives advertisers a way to deliver their ads to users who have shown interest in related items.

In short, Google plans to track your online moves and build a collection of “interests” based on which websites you visit. For example, if you start your day on the Major League Baseball homepage everyday, Google will know that you’re more likely to respond to ads for baseball paraphernalia.

Along similar lines are the “previous interaction” ads which will allow Google to show ads based on demonstrated behaviors. For example, if you put a shiny new Nikon D700 in your shopping cart, but never actually purchase it, Google will offer advertisers a way to place ads for the D700. Think of it as a way of constantly reminding you of the things you’re lusting after.

Read more: wired.com

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