Get ready for the summer of Apple

Apple is preparing for one of the most pivotal summers in its history.

On June 29, the company is expected to release the iPhone, perhaps one of the most hyped gadgets in history and a clear sign of where CEO Steve Jobs is placing his bets. At Apple–in case anyone still needed reminding after Jobs & Co. dropped “computer” from the company name–people are thinking about a lot more than laptops and desktops.

“Apple isn’t just a hardware company, and they aren’t just a software company,” said Stephen Baker, an analyst with NPD Group. “I think that’s what’s enabled them to be more successful in endeavors that are away from their core business.”

The touch-screen phone has been the talk of both the cellular and PC industries since Jobs unveiled it on stage at Macworld in January, and competitors are likely to respond later this year. But before it gets to the iPhone launch, Apple will pause next week to shift the spotlight back to its core Macintosh business.

On Monday, Jobs is scheduled to give the keynote at the Worldwide Developers Conference in San Francisco. Events such as WWDC are extremely important to Apple’s developers, but tend to be overshadowed by the more consumer-oriented Macworld and other special product shindigs, such as last year’s “showtime” event.

Full article: ZDNet.com

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