Apple store buzzes with Nano fever

SAN FRANCISCO–Sally Robert, of Tiburon, Calif., doesn’t even own a television set. But she’s got a couple of iPods and lots of accessories–and she was on a mission Saturday to update her collection with the just-released iPod Nano.

Robert, who found out about the Nano while looking online for an iPod-ready BMW, was just one of numerous shoppers at the Apple Computer store in downtown San Francisco, where the diminutive new addition to the iPod family created a palpable buzz. The iPod Nano, unveiled this week as Apple’s replacement for the popular iPod Mini, is much smaller than its predecessor, has a color screen that can display photos and uses flash memory rather than a bulkier hard drive.

Actually, to call Robert a “shopper” is a bit of a misnomer. Unlike others, who took their time around a crowded Nano display table at the front of the store, she asked an employee at the door where to get the wee device he was casually holding in his hand. He replied “at the register,” and Robert got right in line. She knows her verve for everything iPod is a bit “ridiculous. But it’s a life choice,” she said.

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