NEW YORK–“Why are books the last bastion of analog?” Amazon CEO Jeff Bezos asked an audience at New York’s W Hotel in Union Square as he unveiled Amazon Kindle, the online-retail giant’s new electronic book reader.
“Books have stubbornly resisted digitization,” he elaborated. “I think there’s a very good reason for that, and that is, the book is so highly evolved and so suited to its task that it’s very hard to displace.”
Indeed, with the launch of Kindle, Amazon is hoping to succeed where hardware companies like Sony have failed. No e-book reader has ever been a market success.
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