A revamped Yahoo turning to users

Yahoo users will likely see less entertainment programming and more consumer-created content as part of a broad reorganization that funnels more than a dozen product groups into two operational units, experts said on Wednesday.

The company announced late on Tuesday that it was eschewing its product-aligned structure in favor of one focused on users and on advertising customers and partners. As a result, seven product groups are being merged into one group called Audience, and another seven into a group called Advertisers & Publishers. The Technology Group will provide the infrastructure to support the operational groups.

The reorganization comes as Yahoo struggles to curb losses in market share and revenue to Google. It also comes following a delay of its new advertising platform and a drop in third-quarter profits. The company’s stock price has dropped about 30 percent since the beginning of the year.

The Audience Group will “build social media environments” across the Yahoo network and further extend into mobile and IPTV, Chief Executive Terry Semel explained in a company-wide internal e-mail sent on Tuesday. The Technology Group will aim to get “every user on the Yahoo network to participate…through tagging, reviewing, posting photos/video, etc.,” he wrote.

Full article: CNET News.com

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