China’s largest search company Baidu has launched a new video advertising program as part of a program to strengthen its dominant position in the worlds second largest internet market (by users).
“Baidu TV,†the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China based websites participating in the Baidu Union program, Baidu’s version of Google Adsense, with a potential audience of 140 million people.
Read more: techcrunch.com
