Google buys into in-game advertising

Search giant scoops up Adscape Media

Google has agreed to purchase in-game advertising firm Adscape Media for an undisclosed sum.

Adscape specialises in in-game advertisements which may appear as banners or pop-ups designed to integrate with the storyline and environment of the game.

An in-game ad could appear to players as a billboard or sign painted on the side of a building, for example.

Full article: vnunet.com